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First Purchase Bonus

One of the most effective conversion methods is the first purchase bonus. Players get double rewards for the same price. Players can usually double each of the Store Slots, which pushes them to purchase every slot, growing your ARPU and LTV. Such an offer has no time limitation, thus players are always tempted to make the first purchase with a bonus.

  1. Follow the guide to setup the Smart Store in your game.
  2. When you add a Store Slot to a page, you need to select First Purchase Bonus.
  3. You can set the multiplier for the reward, the common value is 2.
  4. Balancy takes care of the rest.


As you can see, only several minutes separate you from a very powerful monetization method. Take a look at what this feature looks like in Mobile Legends game.