User segmentation is the process of separating users into distinct groups, or segments, based on shared characteristics. A company might segment users based on language preferences, product version, geographical region, or user persona.
Balancy has several built-in segments:
Defines how much in total the player has already paid in the game:
- Killer Whale ≥$1500 - Whale ≥$500 - Orca ≥$150 - Dolphin ≥$30 - Minnow ≥$1 - None $0
Defines how often the player makes purchases.
- F0 (None) - F1 (Daily) - F3 (2-4 a Week) - F7 (Weekly) - F14 (Once per 2 Weeks) - F30 (Monthly) - F60 (Rarely)
Defines how much time passed since the last purchase.
None (never) R0 (<1 day) R1 (1-2 days) R2 (2-7) days R7 (7+ days)
Defines the maximum one-time payment the player can afford. If the user made < 5 purchases, MaxPay = highest price, otherwise we exclude 2 highest prices and take the most expensive price from the rest.
- $5 - $10 - $20 - $50 - $100
Visit the Payments section to understand the importance of validation of the purchases.