Segmentation

User segmentation is the process of separating users into distinct groups, or segments, based on shared characteristics. A company might segment users based on language preferences, product version, geographical region, or user persona.

Balancy has several built-in segments:

Monetary

Defines how much in total the player has already paid in the game:

- Killer Whale ≥$1500
- Whale ≥$500
- Orca ≥$150
- Dolphin ≥$30
- Minnow ≥$1
- None $0

Frequency

Defines how often the player makes purchases.

- F0 (None)
- F1 (Daily)
- F3 (2-4 a Week)
- F7 (Weekly)
- F14 (Once per 2 Weeks)
- F30 (Monthly)
- F60 (Rarely)

Recency

Defines how much time passed since the last purchase.

None (never)
R0 (<1 day)
R1 (1-2 days)
R2 (2-7) days
R7 (7+ days)

MaxPay

Defines the maximum one-time payment the player can afford.

- $5
- $10
- $20
- $50
- $100

All the segments Balancy provides can be edited, and you can also create new Segments. Just open the Segmentation section.

Below are some examples of custom Segments:

Section for programmers

Balancy informs the client if the client's segment has changed. Read more about ISmartObjectsEvents

namespace Balancy
{
    public class SmartObjectsEventsExample : ISmartObjectsEvents
    {
        ...

        public void OnSegmentUpdated(SegmentInfo segmentInfo)
        {
            Debug.Log("=> OnSegmentUpdated: " + segmentInfo?.Segment?.Name + " ; IsIn = " + segmentInfo?.IsIn);
        }
    }
}